Ask any YouTuber and they will tell you that generating significant views and subscribers isn't easy. But with the right strategy and tools, any video creator can build an engaged subscriber base when they understand what those subscribers want to watch.

Appealing to an audience to watch content you are passionate about making is just the first step, you need to know how to reach them and get your videos discovered. Our guides to how to guide more views on YouTube will give you the best tips to succeed on the platform.

How To Get More Views on YouTube

Do you want to make money on YouTube? Millions of creators are earning a very good living from the platform by uploading content that drives huge views and engagements. Whether that income is from advertising revenue, merch sales, or brand deals, we keep you updated with best practises and ideas.

How To Make Money on YouTube

Do you know how to do keyword research so you understand what videos people are actually searching for on YouTube? Do you know how to create a custom YouTube thumbnail? Do you know how to create a Playlist on YouTube?

vidIQ has a ton of tips that will help every creator maximise their video content. We publish content every week to keep you up to date with all the best practices.

YouTube Tips & Tricks

If you’ve put off creating your own YouTube channel because you’re overwhelmed with the choices you need to make or are panicking because you feel you lack the right skills to succeed, worry no more and welcome to the only resource you’ll need to fulfill your video creator dreams.

If this is your first time here, we have a 

 that aims to educate you on your YouTube journey. And if it is your plan to grow your channel, make sure to subscribe to our YouTube channel, and click on our notification bell so you don't miss any of our latest tips, tricks, advice, and news.

How to Start Your YouTube Channel: 10 Top Tips

We promised 20 tips to kickstart your YouTube channel, so let's start delivering on that promise with 10 tips in this post and 10 tips in the 

. All the tips are covered in this video too:

So amazingly, there are still some people out there who are thinking of starting a YouTube channel and have been for months, possibly even years. My advice to you is, ready or not, start now. And I'm not telling you this as a New Year's resolution. Every moment you hesitate or procrastinate, there are thousands of video creators starting their YouTube channel today, and gobbling up all your potential audience. You don't want that.

Feel the fear, do it anyway. Start, press record. Record whatever you want today. It doesn't matter if it doesn't end up on YouTube. You need to gain experience in getting in front of the camera, getting behind the camera, using your editing program. You need to start creating content to find out whether or not you enjoy making videos before you know whether or not you enjoy being a YouTuber.

Tip #2 Learn How YouTube Works, No Seriously:

The chances are, that the first video you make is going to absolutely suck. Fantastic, you've made a video. You've made the first step, and in six months’ time, you'll look back at that first video and think yeah, that really was terrible, but you've gotta start the journey somewhere. And with that, you've gotta start your YouTube channel somewhere as well, even if you're not ready. Create a YouTube account, upload a video to YouTube. You don't have to publish it, that's the important thing.

You need to gain experience going through the workflow of uploading videos. The last thing you want is having a brilliant video ready to upload, but you don't know how the YouTube system works. Again, experience is going to trump any advice any of us can give you, so record a video, upload it to YouTube. You don't have to publish it.

Tip #3 Develop a Strategy you Will Actually Follow:

While getting some practical experience behind you is obviously a good thing, you also want some form of strategy. So, answer these questions:

What do you want your channel to achieve on YouTube

, and when you're answering this, try and answer it from a viewer's perspective, not your perspective. So I don't want to hear about hitting 10,000 subscribers, a million views, or whatever. If your viewers know that you're in it for your own self-gain, they will see through it and immediately switch off. Viewers want to know what they can gain from the content, and you want to sell that as much as possible in your videos.

 Again, try and be as specific as possible. What age range? What gender, if you are going to a particular gender? What type of demographic? What are they interested in? You need to know who's going to watch your content.

 There are millions of gaming channels out there, hundreds of thousands of Fortnite channels out there. How are you going to distinguish your content from everybody else who's already on YouTube making content? You need to disrupt the status quo, not join it, because you'll never be seen.

how are you going to deliver this content?

 Is it going to be every day, once a week, at a particular time of the day? Think about when your audience is most likely to watch YouTube, and how much YouTube they can watch per week, and then tailor your content to those watching habits, and think about whether you're going to do video on demand, live streams, what's going to be best for you and your audience?

Tip #4 Find Your Niche and Build the Hell Out of It:

live streams, you'll know this one off by heart. Niche down. Let me give you a quick example. What's your channel about? If you're giving an answer such as, "My channel's about beauty, and it's about travel, "and it's about vlogging," then it's about too many things. 

. It should be about one specific topic, when you start your channel, because you need to appeal to a very specific audience.

Once you've grown your channel, and you've got millions of subscribers who fall in love with you, you can take them on a journey wherever you want, but to begin with, the audience is only interested in the content. They have no investment in you. Try and remember that. It's a cruel lesson to understand, but it will help you when you first start out on YouTube.

Once you've thought about and answered all of these questions, I want you to wrap it all up in a nice little present, called your value proposition. This is your elevator pitch. Try and tell your audience who you are, and why they should watch you, in around about six words.

. It tells you the who, YouTubers, video creators, and why they should watch, because they will learn how to grow their channels. But we've managed to do that in four words. Now it's your turn.

Tip #6 Invest in the Right Audio Equipment:

If you've just started out on YouTube, and you're wondering what your first tech upgrade should be, it is 100% audio, and here's why. Bad audio is so much more distracting than bad video, and everybody hates onboard microphones. 

So if you can, get yourself a dedicated microphone for your camera,

 and if you're recording from a computer, you can't go far wrong with a Blue Yeti.

Tip #7 Create a Formula with Template Videos:

Videos need structure, so when you make your next video, try to think of how you will develop a show formula, that you can use as a template for your future videos. Remember at the beginning of this video, I literally gave you a hook. An introduction, a teaser to what's going to be going on for the rest of this video. Then we have the branded intro, followed by an introduction to who we are for new viewers, a call to action to subscribe to our channel, and then we jumped into the meat of the content where we are right now, and at the end of this video, you'll see how we round this all up.

Your show formula will take time to structure, and it will evolve over the course of your YouTube journey. Try and keep an eye out for this when you watch your favorite YouTubers. As rough and as random as they might appear, there is always structure and story behind each video, and that's why you watch them.

Some people love analytics, others hate them, but there are a couple that are crucial to keep an eye on, whether or not you want to look at that analytics. The first is 

This represents how enticing your titles are, and how clickable your thumbnails are. Check the click-through rate for your channel as a whole, and on individual videos as you test. I'm not going to give you all of the same target to reach. Check what your current click-through rate is, and whether it's two, four, six, or eight percent. I want you to try and improve that by two to three percent this year. It will bring in so many more views.

The other metric, as it always has been, is 

. Generally speaking, the more watch time you get, the more YouTube is going to promote your content. But if you make shorter videos, that doesn't necessarily mean you must make longer videos, because your audience might not react very well to those longer videos.

What I will say is maximize the value of your watch time in the videos that you have. That's by looking at relative audience retention. How does your video stack up to similar videos, in terms of whether people are still watching or not, and try and improve the relative audience retention. Having said that, if your average view duration is 60, 70, 80%, you're doing really well, and it gives you a license to try testing longer videos.

Verify your YouTube account. That will give you access to the most important tool on YouTube, which is custom thumbnails. We've got a video here on how to do it.

Tip #10 Create an Engaging, Interesting Channel Banner:

If I see another generic cityscape, or rolling hills in the channel banner when we do channel audits, I'm going to rip out my hair.

10 more tips or creating and growing your YouTube channel

If you want to take your YouTube channel to the next level and 

 then make sure to download vidIQ. Join over 1 million other users and use vidIQ to help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

Members of the vidIQ family that have upgraded to our Boost and Pro packages get immediate access to the Academy 

 so you can kickstart your YouTube success today! Access to the exclusive vidIQ academy will give you a huge advantage over your competitors from the get-go. 

Kick off your YouTube dreams with the tools you need to launch YOUR channel. We've got the top tips just for you!

How to Start a YouTube Channel: 10 Brilliant Tips

Have you started live streaming on your YouTube channel yet? If not, why not? What's holding you back from pressing the Go Live button? And if you have gone live, are you looking to build a bigger audience to get those views and subscribers and spread your message even further?

Going live is one of those strategies that helps you reach out to a much broader audience to hopefully convert into subscribers. However, going live can seem a lot more intimidating to many creators than pressing a record button on your camera that you can edit later.

We’re joined this week by the guru of live streaming, 

, who will guide us through the whole process. Luria is a live video Strategist, who 13 years has created over 5,000 videos with over 1 billion views using video and live streaming shows. She’s worked on for top brands like AT&T, Samsung, GoDaddy, and Panasonic, and appeared on CNN, NBC, FOX, NBC, MSNBC, ABC & BBC, to talk about her specialist subject. In this podcast you will learn:

How to get over the fear of live-streaming

How to maximise your live streamed content for future use

How to prepare a winning strategy so you don't dry up

How to use social to build an audience around your live streams

How to keep the conversation going after the live stream has ended

Subscribe to TubeTalk: The Video Marketing Podcast!

TubeTalk has been informing video creators and marketers since 2014, and is one of the most respected and listened to podcasts in the online video industry. Subscribe today so you never miss an episode! You can find vidIQ's TubeTalk at:

How to Succeed at Live Streaming Video: Full Transcript

Liron Segev: Welcome to TubeTalk! Tell us a little bit about your background in live video.

Luria Petrucci:	Oh, I'm so excited, I love chatting live! I help people create professional and authentic live videos, so that you can grow your audience and have an impact in the world. It was 2005 when I first started, and that was the early days of podcasting, and when podcasting meant video and audio. Now it just means audio. This was before YouTube was really a thing, so I actually didn't start YouTube for five years, because I was building my audience on iTunes, because that was the only option back then.

I did a tech show, starting back in 2005. It was recorded video, but I very quickly in 2007 dived into live video, and then started doing live video consistently for my own audience, using professional gear, really expensive gear at the time. It's brilliant how it's come down in cost.

I started with Leo Laporte, doing TV shows, and was co-hosting with him. And then, it was like, "Live video is where it's at, I got to start doing this," and so, I've been doing it since 2007 on a weekly basis or daily basis for myself, and then for Panasonic, and AT&T, and Samsung, and a variety of names.

So, yeah, it's been a long journey of different brands, different names that I've used over the years, and just a lot of exploration, in terms of live video, recorded video, and building audiences and communities.

Liron Segev:	So, clearly, video's in your passion, you understand it. You seem to prefer the live, versus the recording. Is there a reason for that? Did something draw you specifically to that live kind of element of that?

Luria Petrucci: Yeah. I love live, because of the connection that you're building with your audience. It's an actual conversation, and an engagement. Live video is so freaking powerful, from a community perspective, and from a natural human being perspective, right? We desire, we don't desire, we need human communication as a human being. And so, that live video is the best way to connect with other people around the world, and build real friendships, without having to travel, and without having to be physically in the same place.

And so, that's why I love and focus on live video. I did video-only, video and live video for 10 years. And I still do a lot of video, but live video is definitely my passion, because of the power that lies behind it.

Liron Segev: And it's so funny how many people are so scared of the fact that you cannot edit. Whatever happens happens. But you need to embrace it. If you're going live, it's going to go wrong, and just own it, and just roll with it. That's how live, that's what happens in a live broadcast environment. How do you get people over that initial fear of, "Oh, if I press the Live Record button, or the Go Live button on my screen lab's IBS, or on my camera and my phone?

Luria Petrucci:	You know, it's a decision. I totally get it, because I live it. I lived that fear, as well. So, back in 2005, when I recorded my first video, I called my mom crying, literally called her, crying. I was like, "I'm never going to make it. People are going to hate me." And of course, that didn't happen. And then, my live video, my first live video experience was on TV. It was crazy of me to just jump in the pool, right?

So I get it. I've lived that year, but the choice is, to do it or not to do it, right? So we all have fear, and fear is a natural instinct. It's a necessary part of our being. We use fear to stay safe, and to stay alive, but fear gets involved when it shouldn't. And so, we have to control our own brains, and say, "Okay. Is this going to hurt me physically? Am I going to die? Or am I going to just live through it, and have some uncomfortable moments?"

And with live video, let's face it, you're not going to die. So, you have to realize that fear is not a useful thing, in that moment.	It's not trying to keep you safe, so you have to overcome that, by making a choice. And it's as simple as that. I don't know it doesn't feel as simple as that. But it's a choice, and you have to realize that you are in control, and you are in the power, you have the power to get over that fear.

Maybe not necessarily get over it. A lot of people don't ever get over it. I still, when I'm doing something new in live video, or I feel like it's a really important video that I need to make, and I really want to get our point across, am I going to say it right, am I going to screw up? I still feel that after 13 years of doing this stuff, right? So don't get over it, don't try and win at it. You win by just doing it anyway, and realizing that it's not going to kill you. It is just going to be an uncomfortable moment that we have to get past, and feel the fear through, right?

Liron Segev: Things are going to happen, but I'll be okay. Life will be fine. I've spoke to, with a lot of people who are going live for the first time, and their interpretation, it's just off the scale. I normally say to them, "What's the problem? What are you worried about?" Most of their responses have been, well, two things. One, that gear and technology's going to go wrong. It's going to let us down. And the second as being, what if nobody shows up? And that seems to be the worst fear. How do we deal with that?

Luria Petrucci: So, here, just to speak to those two things, and then, the other thing that people fear is, what people will think of them, right?

So, first, the tech. Guess what? It's going to go wrong! And with everything, when it comes to live video and all these fears, if you adopt fun as your attitude and your video, then you'll get through anything. You need to realize that the experience that you're providing your audience is the most important thing that you need to focus on, right?

So if you are providing an amazing experience, regardless of what happens with the tech or the tornado warnings or anything, then they're going to have fun. And they're going to enjoy it regardless. They love live, because anything can go wrong, so, enjoy the process.

Yeah, get good at the tech. Practice with the tech ahead of time, and understand what you're doing. When you go live, it may be the first time out, it may be the tenth time out, it may be the hundredth time out. Something disastrous happens and your stream goes down, but it's live, and it's going to happen. It happens to news stations, TV broadcasters, it happens to everybody. Just Google, and pull up "TV bloopers." You'll see, it's not you.

*Liron Segev:	Oh, but that's a great point, though. Because we keep on forgetting that live wasn't invented by Google. It wasn't invented by Facebook. It wasn't invented by LinkedIn. Live was invented way back in the broadcasting days, when you had an on site broadcast, where your people went live on the scene, and things went horribly wrong, so that is a great way of looking at it. *

If they could mess this up so badly, and they're a team of 50 professionals, why are you putting yourself under so much pressure to be perfect, every single time? So that’s the tech issue - what about the scary thought of "I'm pushing live. I get zero people showing up."

Luria Petrucci: You should celebrate it! Because you know what? It gives you a chance to actually get good at it. In the beginning, it is very possible that no one shows up, if you don't have an already big audience, right? So it's going to happen. If you're just getting started, or you don't have a huge audience yet, you might get one person to show up. Treat that one person as your best friend.

Live video includes a whole lot of technical issues, it includes a lot of brain space, brainpower. You're multitasking. You're thinking about comments, you're thinking about the tech, you're thinking about what to say, you're thinking about what could go wrong. I call it the Live Adrenaline Monster, LAM, for short.

And yes, he's attacking, constantly, right? Telling you all the things that can go wrong, and he's just attacking your brain. And so, it's okay that no one's there yet. Treat it, at that point, as a video that you were doing in one take, and you're just going to power through it, you're going to mess up how you say it, and that's okay, because, hey, it's just, you're just doing it in one take. And if you say something, you just keep moving.

If there's no one there to engage with you, just wrap it up, like you would a normal video, and then, guess what? It becomes a regular video after the fact, and it's totally okay. If there's one person there, treat them as your best friend, really make them feel special, and prepare ahead of time, so that you know what you want to say, so that you're not thinking of it on the fly. And then, over time, you will grow your audience, and if you want, we can discuss that.

It's not a bad thing if no one shows up right away, because you got to figure it out in the first place.

Liron Segev:	You know your five bullet points. You know what you're going to say. You kind of, you have an idea. Well, at least you should, by now. I mean, really. And then, when you go live, it's the same thing. Is there a show formula that you would advise people to have, or some idea of what they should say when? Or is it just as fluid as these kind of discussions?

Luria Petrucci:	Yeah. And I can actually give this to you in an image. This is the structure. I call it the show flow. So it matches very closely what you would do in a recorded video, so you're probably familiar with most of it, right?

So you do want to prepare, you want to think, "All right. What do I want to say?" Try and break those things up into three steps, or three ways to accomplish something, or segment it out, so that you have break points. So that's that your preparation. When you go live, you start by intro, or teasing, "Hey," what are they going to learn? "I'm going to share with you today the secret to life. You're going to live to 200 years old." Okay?

You can tell them what they're going to get. Then introduce yourself, and ask a question. You'll play up the questions a little bit more than in recorded video. But you're going to ask a question of the audience, and this is more for the replay viewers than it is for the live audience, because by that time, you may not have a live audience, because this is going quickly, right, tease, intro, question.

And then, you maybe answer the question yourself. So there's a delay with live video. So any time you ask a question, just be prepared to wait, but you don't want to just wait awkwardly, right? It's so awkward when you make it, like, when you call out the silence, so be prepared to just answer that question yourself. "Hey, what's your favorite animal? For me, I know my favorite animal is chickens, and here's why."

And then, once you've answered that, look at the comments. You don't have to make a big deal of it. Just briefly glance at the comments. If there are other comments, then actually respond to the comments. Call people out by name, and say, "Oh, well, Liron says his favorite animal is dolphins." And then, if there's no comments, again, don't call it out, just keep moving into that first point that you want to make, right?

Focus on that point, and think of that as an engagement-free zone. Don't get distracted by comments. Deliver your information, deliver some value, if that's what you're there to do, and tell a story, or tell people how to do something, or whatever that value point is for you. And then, when you're done with that first segment, then you break for engagement.

The worst that you want, that you can do, and what you're trying to avoid by doing this segmentation process, is actually saying, "Okay. I'm going to give you the secret to life. If you want to live to 200 years old, you're going to buy... oh, my gosh, Sue, I can't believe you're here. Thank you so much for showing up!" Right?

Like, "Wait, hold on. What am I supposed to buy? Well, wait, what?" Okay? You're leaving the audience the audience hanging, and it's not a good experience, so you're just breaking it up. Giving the value, breaking for engagement. Then move on to segment two or point two or step two, however, you have it broken it up. Then engage. And then, you just, however many points you have, that's how you, how it flows. At the end, definitely a call to action, and maybe even wrap up the points. Repeat what they learned. And then, tell them where to find you, and subscribe, and all of that good stuff. And then end it.

So that's kind of the formula, the show flow that I like people to go through, because it's a really powerful way to get your brain space around it, and not leave room for, "Oh, my God, what am I supposed to say now?"

Liron Segev:	The more you prepare, and the more you know your stuff, the easier this becomes. Which is why I could literally call you up with no warning, and say, "Hey, I want to ask you a question about love." And you go, "Yeah, shoot, what do you want to know?"

You won't need three days to research, because you know your stuff so well. If you're an expert in our subject that you're going live about, well, then, be the expert. But then deliver. I hate it when people drag the stuff out. "Well, we're just waiting for another five minutes. We're just waiting for another 30 more people."

Liron Segev: I don't have that kind of time. I'm here for a course. You told me, "It starts at 12:00, let's go at 12:00." One of the tricks that I like to do is to go live, kind of five minutes before the due time, when people are already starting to congregate in your chat. You're starting to already have that engagement. It just gives you a little bit of time to relax, make sure the audio's working, they can see you, you ask them questions, okay?

Well, if it was more to kind of break the ice, more, "Where are you from?" Kind of, "Tell me what nice are you in?", "What is your channel about?", that kind of format.

Luria Petrucci: There's really no point in asking those questions, "Can you see me?", "Can you hear me?" If you've tested your setup, and obviously, things can go wrong. But for the most part, you should just assume that your setup is good to go. If you see anything wrong, you'll fix it. If they see anything wrong, they will tell you. The audiences are great at doing that, right?

Liron Segev:	Absolutely, okay. So, it's okay to kind of chat with them before you go live, but the thing is, just avoid the stupid question, like, "Is this thing on?"

Liron Segev: So one of the things that you've mentioned was, "I have my show formula, great. I'm now prepared, I'm on plan, I know what's going on. If nobody shows, I'm still going to deliver my message. I'm going to deliver my intro and my outro. It looks like a normal video, okay."

Luria Petrucci:	This is a really important point to drive home. You said, "Treat it as another video on your channel." If you actually take what you just said to heart, then you are optimizing the heck out of your video before you go live. You're making sure that you have the right title. You're making sure that you have the right description. And then, trim off any of that pre-engagement, or afterwards, or anything like that. And we can talk about some examples, if you want, of people who do this well. But you want to treat it exactly like you would any other video on your channel.

Liron Segev: The one thing we need to remember, when you trim a live video on YouTube, you will lose the chat replay.

Liron Segev: Unless that's super, duper, duper important and critical, which in most cases, it isn’t but just a heads up, it's worth noting, if you trim things off in YouTube, on a live video, you will lose that replay off the chat. If you got any example of somebody that does this really well, we would love to study that.

Luria Petrucci:	Yeah, so, three people who do it really, really well, Sean Cannell, does live really well, from an education perspective. And there are different ways that you can do live well, right? So, he does it from an education perspective. He will actually go live. He gets right to the point. He does engage a little bit in the beginning, by calling some people out, but he doesn't spend a ton of time on that.

He gets right into the information, has slides, has visuals. He teaches, teaches, teaches, and then does Q&A at the end and really engages. So that's a different format that works really well for the host optimization, because at that point, people have no idea watching it on the replay, that it is a replay of a live, until they get to the end, where there's Q&A, right?

So that's one way. Nick Nimmin is another great person to look at, from a community-driven perspective. He does a show every Saturday, and he's live for six hours. it's a long stream, and it's Q&A-based, and it has a lot of fun factor built into it, super chats, hanging out etc... but he also does channel reviews, so there's a lot of value involved, as well. So, from a community perspective, it's a lot more relaxed. It still works for the replay, because people are still getting that massive value.

Liron Segev:	Got it. Could you download a live video to your computer, once it's done on YouTube, once it's done processing?

Liron Segev:	So then, you could then technically repurpose that content, and then use it elsewhere on other platforms, in square formats, things like that.

Luria Petrucci:	Yeah. And you can, on any platform, if you're using the right software, you can record a copy to your computer. But, to be honest, even we rely on the YouTube video to just download it, so that we're not taking up processing power on our computer to record it.

Liron Segev: All right, so, let's recap. So we've got our setup. We're now trying to relax as humanly possibly. We're delivering lots of value. You've mentioned that some of these guys use slides. Do you recommend adding, kind of, a slides element for some visual impact, versus just like, a talking head?

Luria Petrucci:	Depends on what you're trying to do, right? So the more visually you can do, the better. But it's not absolutely necessary. If you're trying to teach, or educate, do how tos, demos, things like that, you need a visual aspect. If you're doing Q&As... By the way, don't do Q&As if you're just getting started, and you don't know if you're going to have a live audience. That's the worst feeling in the world.

So only do Q&As live when you know that you will have an audience show up and ask questions. Or you can do pre-submitted questions, or you can plan out your FAQ, or something like that, those are alternatives.

If you are going to just do more hangout streams, and Q&As, and things like that visuals are less important but there's no one way to do live video.

Just as there's no one way to do anything in life, there's no one way to do this. It's how you want to supplement your existing content with live video. And so, you decide what you want to do with live, if you want it to be its own point of education, if you want it to be a community hangout, if you want it to be private for people who are Patreon members, right? There are multiple ways you can do it.

So what's your strategy? Decide that first, and then build on top of that, in terms of, "Do I need visuals or not?"

Liron Segev: Perfect, okay. So, and the key message is, there isn't one right way that absolutely you need to fit into that mold. I suppose different channels are going to have their own uniqueness, their own community. If you're a, I don't know, knitting channel, it's going to be different to a tech channel, different to another channel, and then, the audience is going to expect different items from you, as you deliver your live.

Liron Segev: Could you do live in virtually every niche?

Luria Petrucci:	Absolutely, yeah. I mean, our students, they range from everything, and sometimes, I'm like, "What?" So it really can work in everything. The only thing it probably shouldn't work in is, like, if you're a spy, you know what I mean?

So, definitely, and we go live five days a week, at least. And three of those are public streams, and we do different formats, so that we can showcase the different ways you can do live video. So one is our mobile day, where we are out and about, with really high quality gear, and we're taking people on experiences. It's longer streamed, so it's IRL, and then, our Wednesday streams, they're shorter, they're more compact, they're really value-oriented.

And then our Friday streams are fun, and so, it's more like, Friday fun, where we are providing value, but we're also hanging out. It's very engagement-oriented, right? So we like to showcase the different styles of live, and then, our other two streams are private, for members, and we do those two different ways, as well, for them. So there are just a lot of different styles that you can play with, and it needs to match your personality, for sure.

Liron Segev:	Right, and the energy that you bring. If you're going to be flat by, if you promised yourself you'd do three lives a week, and by the second one, you're absolutely done, your audience is going to feel that one.

Liron Segev:	So do you find that this takes a lot out of you?

Luria Petrucci:	Yeah. I mean, after 13 years, I'm pretty used to it. I do events, so, a CES or NAB show, where I'm live for eight hours a day. Our longest IRL stream is 13 hours. I've just learned how to just go, and just have fun, and power through it. But at the end of a eight-hour or 13-day, I'm tired, I'm puckered out, but some people thrive on live, like we do.

And that's why we teach it, right? So, but some people, it is more draining for, and so, at first, it's definitely going to be more draining. You're going to be, you get off, and you're either going to feel, "Hoo! Whoa! I need, I think it's one o'clock right now, right?"

Or you're going to be, like, "Whoa, it's so amazing, I'm so fired up, and ahh, this is awesome!" It goes one of two ways, right? And so, you need to pay attention to that. Now, once you get over the fear, and you once you're getting through all of the muddy waters in the beginning, then, that's when you really need to start to pay attention to how you feel about it. Because you're probably going to feel a little more drained at first, while you're dealing with all of the muddiness.

But once you're past that, you've done lots of them, then it just eventually becomes really addicting. Because you're having conversations, and it allows you to get the audience going, and you have conversations happening. It's just, it's firing. It fires you up. So, yeah, I mean, for us, it's not really any more draining than anything else we do, because we've been doing it for so long.

Liron Segev: Let's talk audience. How do we build an audience? What are some tips that you can gie us to really push that messaging out beyond the whole, just share it on social media, obviously?

Luria Petrucci:	Yeah. So, first and foremost, we need to just make sure that we're all on the same page. It's going to take some time and it's going to take some consistency, right? Just like everything else, you need to be consistent. You need to have a live video show, same day, same time, every week, that people can show up to.

And, beyond that, once you're mentally prepared for that, you want to do the things that we talked about before, in terms of treating your video like any other video. So live should be optimized, it should be thought ahead of time, like, what is, what are people searching for, what do people want from me? So that you can catch people's attention when you go live.

Otherwise, if you're not really catching people's attention with the description, or the title, then you definitely are not going to see anybody pop onto... Because people are busy, right? So you have to really entice them.

Liron Segev:	Would a good thumbnail strategy at this stage help here, as well?

Luria Petrucci:	Yeah. Possibly, that's an area that we could work on, because we don't do it, because we go live so often, we don't really put more effort into our thumbnails until after.

Liron Segev:	Yeah, but your community knows you by now so they know what you do. They basically recognize, "Okay, I've got to make time for this. This is going to be awesome." The rest of us, who are trying to go from zero to one…

Liron Segev:	We need to remember that when you go live, you get that notification, it goes out to your subscribers, if you've already got a channel. If the thumbnail is awesome I think it's going to sell, help people bring people over.

On this week’s episode of TubeTalk, we're diving deep into live streaming, and giving you the best tips and tricks so you can rock your live streaming session.

How to Win at Live Streaming Video: TubeTalk 178 with Luria Petrucci

You're here because you want to change your YouTube channel name. Well I've got a couple of questions I want to ask you first. What are you changing your name from and to, and why are you changing it? Whether you are on Android or iOS the method is the same.

Simply tap on your channel logo in the top right, and then tap on your channel.

Next to your channel name you will see a settings icon. Tap on that and then you should see a pencil icon next to your channel name.

Tap that and you should now be able to change your channel name.

Now before you go anywhere I did mention a couple of caveats and this is the first one. You can only change your YouTube channel name three times every 90 days. And secondly, do you have a brand account? If you have no idea what I'm talking about you need to bear this in mind as well.

When you change your name on YouTube you're not only doing it for your channel you're doing it across all of your Google services for that account, which isn't ideal if you want to keep the two things separate. Now why it's like this I don't fully understand. I think it's something to do with the legacy of Google+. However there is some good news. There is a slightly complicated way to fix all this.

If you want to separate your YouTube channel from your Google account what you need is a brand account. A brand account has several benefits, the first being able to use a custom channel name without affecting your personal Google account. It also allows you to manage multiple channels from one Google account, and you can add managers and owners to your brand account who can help you manage those YouTube channels.

The process involves creating a brand account and then moving your YouTube channel to that brand account, which does require several steps. You could probably do it on a mobile phone if you want to, and the place to start would be www.youtube.com/account_advanced. But it's going to be much easier and safer to do it from a computer.

 then make sure to download vidIQ. It will help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

Want to change your YouTube channel name directly from your phone? We show you how to do it whether you use Android or iOS.

How to Change Your YouTube Channel Name on a Phone (Android and iOS)

If you do want to take advantage of a tool I'm about to show, then make sure to 

, as it will help you research YouTube, analyze any video on the platform (which is what we're about to do), audit your own channel, and suggest actual steps that will help grow your own YouTube channel. It is free to download.

All right, just before we jump into this tool, I need to explain a little bit of jargon, and that is freebase topics. To keep this as simple as possible, freebase topics is a way of assigning a common topic to places, people, songs, and so on. What's important about all of this is YouTube automatically tries to do this with your video and every single video on the platform. And that data is made available through the YouTube API.

, with it's 6.3 billion views, these are the tags that were fed into YouTube, but these are the topics YouTube automatically decided were associated with the video.

And a question you might be asking at this point is, "Does a video need a lot of views "to be assigned into a YouTube topic?" Put simply, the answer is no. A video can be published very recently, have less than 100 views, and different tags, and yet, the video still has these topics. So, this is all to do with metadata, right?

If I include certain keywords in the title, description, and the tag, YouTube's gonna be able to put my video in the right topic and serve it to the right audience. Well, PewDiePie is notorious for not caring too much about metadata. 

 only mentions Minecraft once in the title, description, and tags, and yet, YouTube still classifies the video within the video game culture topic.

On the other hand, when PewDiePie mentions Minecraft in the title 

, along with an action verb, "raiding", YouTube seems to have more information to work with and adds two more topics, action game and role-playing game.

Now, that all seems relatively straight forward. But what happens when the video content gets a little blurred? Say we have a video creator such as MrBeast. Well, this video titled "

" has YouTube clutching at straws a little bit, suggesting the topics of lifestyle and technology. If MrBeast buys a homeless man a Lamborghini, then swap out technology for vehicle, as a topic. But if MrBeast challenges people to stay in a Tesla, that's purely for entertainment value and nothing else, according to YouTube's topics.

Can you directly control these YouTube topics? Clearly not. Can you influence these YouTube topics? Yes, with metadata, but is more going besides? Although there is no hard data on this at the moment, YouTube is likely looking at captions, if you've included them, maybe even comments on your video, and watching the video in an artificial intelligence type of way. But ultimately, what does this all mean for you, the individual video creator? That's where we need to do some big data research.

We handed over our numbers on video topics to data expert and CEO of Little Monster Media, Matt Gielen, to come up with some answers. Matt was able to define the super topics and how competitive they are, as well as identifying topics with few videos, but high average views, presenting possible windows of opportunity.

I don't want to steal Matt's thunder on this one, as his videos are always a fascinating insight into the inner working of YouTube. So, do check it out over here.

So you've crafted the perfect title, description, and tags, and metadata is on point. But what does YouTube really think about the topic of your video? Well, it just so happens we got a brand new, free tool to tell you just that.

What Topic Does YouTube Think Your Video is About? (And Why That Matters)

Gary Vaynerchuk (or Gary Vee as he’s known to his army of followers) is one of the most successful and influential entrepreneurs and marketers in the world right now. Video has become an obvious - and lucrative vehicle - to promote both his business and his message, and nowhere is he killing it more than on LinkedIn. Here are my top 10 tips on how to succeed like Gary Vee with LinkedIn video.

10 Killer Tips To CRUSH LinkedIn Video Marketing Like Gary Vee

The first tip is to be consistent I don't know anyone on LinkedIn that's more consistent than Gary.

No selling no BS and no fluff try to give true value or true entertainment to someone. LinkedIn is about building relationships, not about hard sells, and this is where consistency comes in. The more they see you, and the more value you provide, the more likely they are to trust you and therefore eventually buy from you.

The third tip is to upload videos natively to Linkedin. The native LinkedIn uploaded videos always seem to do a lot better for Gary

Honestly, a lot of people on LinkedIn are just blowing smoke up your butt by acting like the thought-leaders they aren’t. One of the reasons Gary does so well is he's a human talking to humans - he's not just talking to some business that he wants to score a hundred thousand dollar deal with.

Then put that hook or text on the video itself. Gary does an awesome job with this and it really draws in the viewer, so they stop scrolling and watch his video for a second to see if they like it.

Answer every comment you can because it's going to help you build an actual community of people that love and trust you.

Make sure your lighting and audio are pretty good so that people can tolerate watching your video.

Upload an SRT file to your LinkedIn video. By default audio is not turned on so using a closed caption file means people without sound can still read what you're saying.

Hashtags seem to really be trending a lot these days on LinkedIn. And it's a way to get beyond your own audience.

Gary recently had Mark Cuban on one of his videos, and it got a ton of engagement. Invite people on your video that relate to your audience, and when appropriate tagged those people on your LinkedIn posts.

Want to crush it with LinkedIn video like Gary Vee? Here are our top 10 tips for getting those killer views and engagements on the platform.

And now what we're gonna do is go through all of these keyboard shortcuts to show you exactly what they do and a few secret extra ones besides. Let's do this.

Pressing K on your keyboard with both start and stop the video playback.

Pressing the space bar also does the same thing: play and pause.

To skip 10 seconds forward in a video, press L.

If you want to skip back 10 seconds, press J.

To skip to the next video, press Shift N. Now when I say skip to the next video, it will either play the next video in the playlist you are currently watching or the Up Next video in the suggested video column.

To play the previous video, press Shift P although this only seemed to work for me when I was watching a playlist.

If you want to hit an exact frame on a video, first of all pause a video and then tap the period or full-stop key to inch forward frame by frame.

To inch backwards frame by frame, press the comma key.

If you want to increase the playback speed of a video, press Shift period. You can take this all the way up to double speed.

To slow down a video, press Shift comma, and you can take this all the way down to a quarter speed.

You can skip through a video in 10% increments using the number keys. For example, pressing five will take you 50% into the video. Press nine to go 90% into the video.

Pressing zero will take you back to the beginning of the video.

To turn captions or subtitles on or off on videos, press C.

To rotate through the brightness of a text, press O.

To rotate through the transparency of the caption backgrounds, press W.

Want to know everything there is to know about YouTube keyboard shortcuts but are afraid to ask? vidIQ has you covered.

How to Win at Live Streaming Video: TubeTalk 178 with Luria Petrucci

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10 Killer Tips To CRUSH LinkedIn Video Marketing Like Gary Vee

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30 Must Know YouTube Keyboard Shortcuts

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YouTube Settings You NEED to Know

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How to Change Your YouTube Profile Picture via Desktop, iOS or Android

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PewDiePie: The Moment He Hit 100,000,000 YouTube Subscribers

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How to Block & Remove Sub4Sub Comments on YouTube [Block List Included!]

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How to Choose the Best Microphone for YouTube Videos: TubeTalk 179 with Shure

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