There’s a lot of news swirling around about TikTok right now. In the last few weeks, the Trump administration wanted to ban it, Microsoft wanted to buy it, and TikTok themselves launched a 

If you’re a prominent TikToker, you may be wondering what this means for the app’s future.

On one side of the conversation, things seem bleak. Back in December 2019, cybersecurity company called Check Point published a 

 exposing vulnerabilities within the TikTok app. These would allow hackers to control users’ accounts and expose their personal information, such as private email addresses.

TikTok has since fixed these issues, but U.S. politicians still view the app as a national security threat. At one point, the Trump administration planned to 

When that news got out, TikTok responded as any platform with 

 posted from the U.S. TikTok account, General Manager Vanessa Pappas addressed the controversy by saying, “We’re not planning on going anywhere.”

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">A message to the TikTok community. <a href="https://t.co/UD3TR2HfEf">pic.twitter.com/UD3TR2HfEf</a></p>&mdash; TikTok (@tiktok_us) <a href="https://twitter.com/tiktok_us/status/1289565422350553091?ref_src=twsrc%5Etfw">August 1, 2020</a></blockquote>

Even with all the scrutiny around TikTok, things are getting better. Instead of banning the app, the Trump administration is now giving ByteDance (TikTok’s parent company) some time to negotiate 

 to Microsoft. If that happens, the app may have a future in the U.S.

Despite all this, TikTok's fate seems to change by the hour. Nothing feels concrete, so at the very least TikTokers should prepare for the worst - either losing their U.S. audience or the app altogether.

Before that happens, let’s explore other video-based platforms you could join if TikTok meets its end. When it comes to creating videos (and getting paid to do so) these four apps will help you make a name for yourself.

Running a successful YouTube channel in 2020 is no cakewalk, but it can be done. In fact, the process gets easier when you dedicate time toward learning the platform, understanding which content does well, and discovering how to 

Luckily, TikTokers already have the secret sauce that sets popular YouTubers apart. For one, you’re already used to publishing videos, so that’s a huge plus. The other advantage is your affinity for posting funny, quirky, content. Keep building on that, because you’ll need tons of personality (and longer videos) to succeed on YouTube.

If you want to learn exactly how it’s done, read our blog titled, “

3 Ways to Turn TikTok Followers into YouTube Subscribers

.” It addresses the challenges you’ll face when making the transition and how to confidently overcome them.

Dealing with YouTube’s Copyright Policy

Outside of that, there’s one challenge you’ll face on YouTube that isn’t as prominent on TikTok: If you like to lip-sync and dance to popular songs in your videos, that could violate YouTube’s copyright policy.

, YouTube states: “Creators should only upload videos that they have made or that they're authorized to use. That means they should not upload videos they didn't make, or use content in their videos that someone else owns the copyright to, such as music tracks, snippets of copyrighted programs, or videos made by other users, without necessary authorizations.”

If YouTube detects unauthorized music in your videos, you could accumulate copyright strikes. Collect three of these warnings, and your account could be terminated.

 is a live-streaming platform that caters mostly to gamers. With more than 15 million daily active users, it’s a popular place for streamers to play games of their choice.

If you’re a TikToker who loves online gaming, Twitch could become your new home. Creators on this platform are having tons of fun, and that’s something you’re already accustomed to in TikTok’s meme-heavy universe.

When you decide to join Twitch, don’t forget to bring your TikTok spark and cheer. You can do this in every broadcast by cracking jokes, being funny, and responding to chats. It also helps if you’re great at playing games, but please - don’t let this be your only selling point. A lot of people think streamers on Twitch need to be skilled players, when really, they need to be entertaining to attract followers (and get paid).

Curious about the opportunities? Here are a few ways to generate income on the platform:

Accepting donations via Streamlabs, PayPal, etc.

Allowing viewers to subscribe to your Twitch channel (Twitch Affiliate program)

Receiving virtual cheers, which resemble small donations (Twitch Affiliate program)

Collecting affiliate revenue from game sales (Twitch Affiliate program)

Receiving advertisement revenue (Twitch Partner program)

 wants to “change the way art is valued.” To bring this philosophy to life, the company gives creators a platform to monetize their work.

Skilled creators achieve this by offering exclusive content via paid memberships. You can have multiple membership tiers on Patreon, so creators set a range of subscription prices, charging less for basic services and more for expanded offerings.

If you’re a TikToker who creates short tutorial videos, ask yourself: Could I record for longer? If yes, Patreon is the platform for you. You can make money by creating a gated library of content, such as:

exclusive, bonus videos around your niche

Of course, you don’t have to be a how-to TikToker to do well on Patreon. We’ve just found that creators who share an expertise - cooking, fitness, music education, and more - are in a good position to make money on the platform.

, right? I hope you are because this popular app might become your new home if TikTok disappears.

Instagram is wildly popular and needs no introduction, but if you’re new to the app, here are the facts:

Instagram is a photo and video-sharing service that just turned 10 years old.

The popular app has more than 1 billion users worldwide.

 think Instagram is the best social media app for influencer marketing.

Let’s talk about that last statistic for a moment. As a TikTok creator, the fact that 89% of marketers are taken with Instagram is good news for you. That means brands will open their budgets to successful Instagram influencers.

Luckily, you have an excellent chance of becoming one.

I say this because out of all the apps and platforms we’ve mentioned above, Instagram and TikTok are the most similar. Video length is shorter on both platforms and meme-culture is abundant. In terms of shifting from one app to the other, you’ll feel right at home on Instagram and even have the ability to make money with brand sponsorships.

No matter which app or platform you decide to join, make the leap as soon as you can. Even if TikTok manages to survive, it’s never wise to put all your eggs into one basket.

If you want to take your YouTube channel to the next level and 

 then make sure to download vidIQ for more subscriber insights. Join over 1 million other users and use vidIQ to help you research YouTube, analyze videos, audit your own channel, and take actionable steps [click here to install now!]

TikTok is hitting the headlines yet again, so what should creators on the platform do to protect their future?

TikTok Drama: What Now for Creators on the Platform?

When you think of LinkedIn, you think of this professional network, the one that's used for business. So us as YouTubers who are creating fun, cool, and exciting content on YouTube, is LinkedIn a world we should be investigating? Well, the answer might surprise you. Today we're going to show you how you can use LinkedIn to actually help your YouTube channel. Let's do this.

So can YouTubers use the power of LinkedIn to help them grow their YouTube channel? There's only one person who's amazing at doing this. She is our LinkedIn expert 

The trick to getting YouTube views via LinkedIn

How commenting on other people's posts can bring huge rewards

How to optimize your LinkedIn profile for success

Subscribe to TubeTalk: The Video Marketing Podcast!

TubeTalk has been informing video creators and marketers since 2014, and is one of the most respected and listened to podcasts in the online video industry. Subscribe today so you never miss an episode! You can find vidIQ's TubeTalk at:

Why All YouTubers Should be Active on LinkedIn: TubeTalk 200 with Judi Fox: Full Transcript

Judi Fox: I'm excited to be here, thank you for the introduction. That was amazing.

Liron Segev: So let's start at the top. So firstly, who is Judi Fox in a tweet?

Judi Fox: In a tweet? Judi Fox is someone who likes taking complicated topics and making them simple.

Liron Segev: Wow. That is even, I think it's 140 character tweets. Not just a tweet. Well done. That's respected. So, Judi we have content creators, we have YouTubers who are uploading and growing their channel, building up their audience. And we've been hearing about LinkedIn, LinkedIn, LinkedIn. So let's start, should YouTubers be looking at LinkedIn?

Judi Fox: Hell yes. I will say that even just in the last two months, so we are talking end of 2019, beginning of 2020, YouTube videos in the LinkedIn news feed when you're scrolling, they will play in the news feed and actually not even send you off of the site. So I uploaded a YouTube video about two months ago and got 11,000 views on a YouTube video. I don't think people would be mad about that, right.

Liron Segev: Not at all. And just to be clear, when you say you uploaded a YouTube video, you didn't upload the video natively into LinkedIn, it was uploaded on your channel and you used the link and you basically uploaded the link into LinkedIn.

Judi Fox: Yes, I got views on my YouTube video.

Liron Segev: Okay. But we've been hearing forever that LinkedIn hates YouTube and when you upload a link or you drop a link into your articles or into your post, LinkedIn doesn't really want to bubble that content. So what's happened?

Judi Fox: I agree. I think because all of a sudden they're playing within the newsfeed. You literally stay on LinkedIn and watch that YouTube video. I just did it as an example this morning with a client. I showed them, I said, I'm scrolling, scrolling through the newsfeed, I'm playing my YouTube video, and it didn't open up another browser. It didn't send me. It just played right there in the newsfeed.

Judi Fox: Yes, and I don't think LinkedIn announced it anywhere. I don't know if they're playing around with it. I don't know exactly what happened, but I noticed it and I went, click, something is going on here on LinkedIn that's changed. So, upload your YouTube videos to LinkedIn.

Liron Segev: Okay. Now you've been doing this for a long time. You've seen clients big and small. You've seen people making amazingly wonderful mistakes. Can you share anything, any tips that we should be looking out for, so when we upload our content, like what's the right way? What's the wrong way?

Judi Fox: I think because LinkedIn has been this professional platform, that's the word that everyone puts with it. There's some type of energy. And if you've ever read the book, the Speed of Trust, or any type of business relationship, you think integrity and trust. And all of these leadership and professional words come to mind with LinkedIn.

So there are certain, let's just say decreasing trust activities that people do. So one example is they forget that LinkedIn was first a written and reading platform. The platform is definitely built to still read your content. They will watch your videos.

But what I notice is that, that ‘See More’ button on every single post is probably one of the most trust-building activities you can do. People will be more likely to click see more if you actually provide a story or some type of level up moment, pass that see more button. So that way when they see your content, they'll invest a little bit of time in it. They'll give it a like, eight out of 10 people potentially could even just like it based on the fact that you've built up their trust.

And they're willing to look like they are leveling up their business and their life and their mindset and their leadership by just even surrounding themselves by your content. If you continue to provide content past that ‘See More’ button.

Liron Segev: Okay, so for those who don't know, when you have an article or a post on LinkedIn, it shows you a little preview, the first line or so. And then if your article goes beyond that or your post goes beyond that, it's a see more button that you've got to click on to expand so people can read the rest of your content. Correct?

Judi Fox: Yeah, it's just like when we click the see more button on our YouTube descriptions. It's just like the same button on Facebook. The same thing on Instagram. It tells the platform that people are investing more time into your content when they click that button.

Liron Segev: Okay, so what is a tip that we can take away from this to be more professional? Think written form first?

Judi Fox: Think that you're there to give more past the ‘See More’ button. So it's not necessarily professional. I like using the word leadership type of content. So instead of using the word professional just to describe LinkedIn, I now use the word leadership. And leaders, they make the people following them, not make, but they give and put boundaries and context in so that when people come to them they feel like, oh, a sense of safety or security or yes this person has me and they've got my back.

Whatever your leadership vibe is so you can show up in that way and each time they know what to expect from you. And that's what I believe is truly being consistent. Not necessarily, oh I have to post every Wednesday at 9:00 AM. You could basically post once a month but because you're so consistent you could probably knock it out of the post or out of the park. Do you know what I mean?

Liron Segev: Absolutely. So people expecting information from you, they've built some trust with you, so you're building your authority and your consistency. What else can we be doing to be able to get our content out there that's going to get somebody to say, okay, I like this content? I'm going to actually watch their YouTube videos because now they've embedded in and I know that it's going to add value to me.

Judi Fox: I think anytime that we can show up consistently also for a network of connections. For example, consistently supporting and commenting on your colleagues and your peers is very, very important because if you go out and show that you are supporting others in the same or parallel type of industries or business or content that's out on the platform, we all know that we're not the only voice ever.

And even some of the biggest names that we know, we forget that there are still millions of people who don't know who they are. And I think we just don't realize that we gravitate and we need a diverse set of voices. So for you to actually support content that's out in the world and go and do that on LinkedIn, it actually gets returned to you tenfold.

Liron Segev: But you still got to be authentic. I mean, just going to every content creator out there and giving them a thumbs up and saying “nice post”, that's not a great practice.

Judi Fox: That's not leadership level. That's your equivalent of passing by every cubicle in your corporate office and just being like high five, high five. You want your leader to actually be like, hey, how was your weekend? I know what you were up to this weekend, not in a stalky way, but I know how much you love the Superbowl. I mean, or I know how much you love this sport. What's your golf game like?

You have some relevant conversation with that person, which is the equivalent of showing up on somebody's post and acknowledging, doing active listening skills back to them, acknowledging what they wrote first and then giving your opinion if they asked a question.

Liron Segev: And just generally being a good citizen of the platform, contributing positively, and people will then rise to the top. People will say, oh, okay, I can consistently see this person being really helpful. What are they up to? And then maybe they could go check out your profile.

And on the profile bit, I know it's a discussion we've had many times, are people still making mistakes when they're setting up their LinkedIn profiles?

Judi Fox: Of course, everyone, it's always progress over perfection. So there's never any one who is ever perfect. And I would say, just to wrap up the comment thing, I really want to make this clear, that I've had clients that spend the first two to three weeks of my program, only focused on commenting. And it's grown their reach by 4000%, that I know, that are seeing their content. So I think people don't realize that commenting is shown more in the newsfeed than people realize.

Judi Fox: Yes. I had to put that out there because I've literally had people tell me like, oh my God, it changed my life. Commenting actually changed my entire experience on LinkedIn.

Liron Segev: And I'm glad you stopped to make that point. That is very, very critical.

Judi Fox: One of my favorite recent, I mean it's just in the last week, that one of my clients got Arianna Huffington's attention because she commented on her post and then she reached out and said, I would love for you to write for Thrive. And then she literally, within a week, she now has an article up on Thrive. And it all was from commenting.

Liron Segev: Nice. Okay. Can we get to the profile now?

Judi Fox: Yes. So I definitely think a picture is always worth a thousand words. We have these things in the world for these reasons. So literally LinkedIn is giving you the most amazing banner image at the top, just like you have a YouTube banner and you would really, really find that your YouTube banner really positions you, right?

It can tell your audience when you're uploading in your schedule. It can tell them the value proposition of the content you put out and so they know your niche. The moment they land on your banner, they get your vibe, they get what you're selling or whatever you're promoting, your book.

Same exact thing on LinkedIn. You literally have a banner image and take advantage of it because the moment somebody lands on your profile, it's seven to 10 seconds, just like a resume where we decide we're going to invest more time or we're going to click off.

Liron Segev: It's amazing how very similar that is to YouTube. It's when somebody lands, they see a video that they like. They will then naturally click on your name to see what your channel is all about and the first thing they see is that banner. And so many people are still undervaluing the power of that visual imagery to instantly connect with an audience to say, hey, this is what I'm all about. Are you here for those? Great. If you're not, move on. LinkedIn is the same.

Judi Fox: It's a free billboard, driving down the internet highway and it's being laid out right there for you. So take advantage of that. I call it optimizing the above the fold. So anything that you have to now scroll down to, just focus on everything. If you only have an hour or two to update your above the fold section.

At a minimum, what I tell people what will convert is kind of turning it into a little bit of a business card, not being over the top business card. But at a minimum, put your tagline if you have one. Put your company logo and your website and a message me for more information or something that has some type of call to action. Something that tells people to connect and message you and something with your website.

Liron Segev: So the banner itself, should we update it kind of quarterly? Should we update it every six months? Once a year? What do you think is a good practice?

Judi Fox: We should update it about once a year, especially if you're not having any major changes in your business or your branding or what you're working on and promoting. You would update it about once a year on average.

Liron Segev: And then would you advise that your banner on YouTube be the same banner on LinkedIn so people have that association between the two?

Judi Fox: I definitely think it's nice to have similar elements. If it makes sense to make them work, then I would do it. But I think there are certain things about the YouTube banner that I've seen that you may not necessarily translate over to LinkedIn. For example, if you have a schedule on YouTube and you're uploading a certain schedule, that wouldn't make sense in your LinkedIn banner.

Liron Segev: Okay, great point. Can every niche be on LinkedIn? Are there some niches that literally should not be on LinkedIn?

Judi Fox: I don't know of a niche right now that shouldn't be on LinkedIn unless there's something inappropriate. We forget that a person at work also needs things that may be relevant outside of work. So I think people just forget. There's an artist that I know that when she posts a painting because she's showing a time-lapse of her painting and she's doing all kinds of really cool video tricks, I guess, editing. She is really exploding. I mean I notice every video she puts up, it's like a 100,000, 200,000 views.

We are so forgetful that we are not one-dimensional creatures ever. And not our title.

Liron Segev: So again, LinkedIn has changed and the way we looked at LinkedIn has changed where we used to say, okay let's upload maybe a shorter clip, lots of text on the image because people are going to watch it without sound and then direct them to watch the rest on YouTube. Is that still a thing?

Judi Fox: My video was 10 minutes long and lives on YouTube and drove traffic. And my results were people were watching the entire video. I just feel like it's more about telling people exactly what's in that video versus forcing them to invest time into a video.

They're building trust with you when you literally say here's basically what's in this video. But you can also watch it. And so what ended up happening is people were willing to read that and hear and see, okay, that's what's in the video. Yeah, I'll spend some time watching that. And we forget that the LinkedIn platform will do that.

Liron Segev: Okay. So we got to kind of look at LinkedIn slightly different than we used to in the past. And I think that's a big thing, where somebody might've experimented with LinkedIn a year ago, six months ago.

Liron Segev: It changes so quickly and maybe they didn't get the results they were looking for and they've written off the entire platform saying it's not for me. Can we come back to this? Because one thing I've been hearing again and again on LinkedIn is that LinkedIn doesn't like you if you post just links. If you're going to continue down this path, well it's you basically telling LinkedIn you don't have good content.

Judi Fox: You do have to, and that's why I have a strategy for, a commenting strategy, and an engagement type of strategy because many people have, let's just say, burned out their social capital by spamming the platform to be honest and not really actually being there for the content. They're not there for other people. They just show up, post, just numbers after numbers like you just said. Basically I call that the ‘talking at us’ energy. They're just shouting at us. Pay attention to me, pay attention to me. I'm posting, I'm posting!

The moment you flip over, the harder it is for people to see you because you have been spamming the platform. I do tell people to spend one to two, maybe even three weeks where you just basically spam the platform with comments. And I do say it's spam, but it's not.

If you're going to flip the conversation, just go out and become a comment master and just blow up with comments. And what ends up happening is people literally are like, whoa, where did this person come from? I am so glad they're here. I never saw them before or, I mean I was just looking not to put somebody on the spot, but I was looking at Jay Shetty's content. And I was surprised he has maybe, I can't remember how many followers, but he has a crap ton, whatever a crap ton is.

Judi Fox: Yeah, that's a technical term. But I'm kind of putting him on the spot. But I think that's a good example of somebody who is posting and has not earned it if that makes sense. So right now he's not getting a lot of likes and comments, maybe like two comments per post.

Liron Segev: So basically you've burnt your whole social capital. That's quite a good way of looking at it.

Judi Fox: Yeah. I mean obviously we know Jay Shetty and we know his voice and we know him on Facebook. But LinkedIn doesn't quite know him. And so you have to spend just even a couple of weeks to build up that social capital for people to go, oh, I recognize you. Yes, it can come back. So shout out to Jay. I feel bad. I just put him on the spot and he didn't even know it.

Liron Segev: It's okay. But, it's positive advice, which is why we here. We all want to grow, we all want to do better. And this is why we do these things.

Judi Fox: Well and sometimes we forget and we think I've seen the talk that says only if you're a big name, only if you're this, only if you're that kind of will you get attention on LinkedIn. And I say that's bollocks or whatever you want to call it. But the reason I'm putting him on the spot is he is a big name, he has a crap ton of followers, as a technical term. And he is only getting like two comments.

So we have to remember LinkedIn is another language on a different planet. And if you don't speak the language, the planet doesn't know you're there.

Liron Segev: Or it doesn't understand you, therefore doesn't know how to help you, essentially.

Liron Segev: So as we, thinking of wrapping up, and I'm now fired up, I've got my YouTube channel. I'm thinking, okay LinkedIn, I've got to definitely give that a shot. Do I start at fixing my profile first because that's what my attention is going to be when somebody discovers me? Or do I start with commenting first? What's my first step today when I'm ready to hit this platform?

Judi Fox: Yay. I say do the above the fold on your profile. So don't worry about all the features below and you have to scroll down. Just work on what I called the, obviously the banner, and then make sure your profile image, we want to be able to see your face and your eyes.

Sometimes people will give too much of their upper torso but it depends. If you are a dancer, maybe you do want to do something and show that you're like a ballerina. But for the most part, we want to connect with a face and know that you're a real person.

So even having like shades or sunglasses can actually be a deterrent to people connecting, liking and commenting. So just be aware of that. And then like I said, spend one to two hours max on your profile because as you like and comment and engage on the platform, because I truly think if you spend, don't think about your own posts, don't even try to make a post. Just comment for the first two to three weeks to gain that traction. And then when you make a post there will be an audience in your auditorium versus an empty auditorium.

Liron Segev: So above the fold, basically your banner, your picture, maybe your title. Those still count because it's the first thing people see?

Judi Fox: Yes. I think of your title but not so much of a business title, but more keywords for being found in search. I think at some point I've hit 5,000 views of people searching and finding and then clicking on my profile per week.

You want to optimize because I've taken people from only getting 10 or 20 views on their search per week to thousands. It can work.

Liron Segev: A lot of people still see the title as your job title. So say I am the Director of Marketing, it's actually a term heavily used in search, heavily influenced by search. So you should use that as an opportunity to get some of those eyeballs.

Judi Fox: Yeah, just put some keywords. I mean if you notice, there are certain people who kind of pack it with keywords like podcast, youtube, video. And they put these keywords in there and it's for a reason.

It's like being found on the first page of Google search. That's where people will find you in that area, and also in your job title down below. So don't worry about that one right now, but above the fold, make sure you have that. And then if you look at my profile, I have highlighted a video that I was on with video influencers with Benji Travis.

And I drove traffic to that video by highlighting it as a YouTube video right there in my profile. So just look and see that I have what's called a link to a media file. That's a great place to put your videos. I know Tim Schmoyer has put a lot of his videos there. I'm sure, if I think off the top of my head of other YouTubers who are, Roberto Blake has probably done that. I think Sean Cannell.

Liron Segev: That's actually a great little tip to end off on. It’s watching what everybody else is doing in your industry. If these big-name YouTubers are doing certain things, they do it for a specific reason. Maybe they've done the research. Maybe they've already got some strategy that they're trying to do. For you to emulate that is very, very possible. It's all exposed. It's all out there for you to see.

Judi Fox: Yeah, and Roberto Blake, for example, was a great example when I looked at him saying like, I'm a video creator for YouTube. So he put that as his experience, which actually positions him for being one of the top search results when you type in YouTube, on LinkedIn.

So I mean he's definitely nailing that and he's a great example to go check out his profile. He actually said he updated it based on my advice. Shout out to Roberto. He's awesome.

Liron Segev: Love it. So as we're ending, any final bits of advice or something that you want people to know about LinkedIn, being a YouTuber, what should they be afraid of? Or shouldn't they be afraid? Any pearls of wisdom that you can say, okay, if we can do one thing I just want you to take away this? What is this?

Judi Fox: I want you to take away that it is a platform where people really do want to spend time communicating back and forth with each other. So it's a conversation. So if you do upload your YouTube video and you post it there and then people give you likes and comments, be reciprocal. So comment back, like back, go check out their posts, like and comment as you can because that reciprocal nature will be returned tenfold the next time you post.

Liron Segev: Love it. Now Judi, so much information and you have so much more to give. So if people want to connect with you, they want to find out what you're up to, what you have going on, where can we do that?

. I still have room in my connections. We max out on LinkedIn at 30,000 connections.

Liron Segev: I'm surprised you have room. I'm surprised.

Being active on LinkedIn is a strategy that all YouTubers should be using to grow their community and fanbase. We tell you why in this week's episode of our TubeTalk podcast.

Why All YouTubers Should be Active on LinkedIn: TubeTalk 200 with Judi Fox

Although TikTok doesn't share specific stats about its users, it's been estimated that over 500M people are active on the platform, with the most growth across India and other parts of Asia. Did you know that the app has been downloaded by 1 in 7 people in Thailand alone!

Available in 75 languages, TikTok has proved to be fertile ground for would-be influencers and creators looking to build an audience and a community around their content. The app has been downloaded over 1.2 billion times, with 

41% of TikTok users aged between 16 and 24

. That’s an audience actively primed for even more social media consumption, and a massive opportunity for creators to build upon.

But while TikTok-famous teens are basking in the views and followers their videos generate, outside of third-party brand deals, there’s still no way to monetize content on the app. While there is advertising on the platform, no ads are run directly against videos uploaded by creators, so there's no way to benefit from a percentage of that revenue, as is the case with YouTube.

Of course, generating revenue on YouTube via AdSense isn’t a walk in the park these days, but creators still have that financial opportunity open to them. But even the most popular TikTok accounts don’t have anything like the amount of subscribers the top channels on YouTube attract, and for many TikTok uploaders, they are starting from scratch when it comes to building a following on YouTube. But it can be done, and here are three quick tips to kick you off:

3 Ways to Migrate Your TikTok Audience to YouTube

#1 Build Upon the Content That Made You Popular on TikTok

While lip-synching, or dancing around to the latest Arianne Grande release may have generated a healthy following on TikTok, it isn't going to get you far on YouTube. At all. Apart from the issue of using copyrighted content (which is absolutely an issue on TikTok and will lead to a takedown if you’re caught), tuning in to see you do the same old thing but on a different platform is going to get very old, very fast.

However, the chances are that you built your TikTok following based on your personality and quirks, and that is a fantastic head start for any creator. On YouTube, viewers may come for the content, but they will stay for the creator, and if you’ve been successfully publishing video content elsewhere and have an understanding of what your audience likes, that’s a hugely transferable skill. But you need to be willing to learn about what works, which takes us on to our next tip:

There are many similarities between TikTok and YouTube. Both are platforms to watch and engage with content, but like any other video creator, you’re going to need to evolve and significantly up your game if you want to succeed on YouTube. Yes, you’ll bring some of your audience with you, but to grow your subscriber base and generate the kind of views and engagement needed to generate on and off-platform income.

Determine what your YouTube goal is. Just wanting to be famous really won’t get you very far, and certainly isn't the best long-term strategy. It sucks to hear but those superstars you all know on love have put years and years of work into the platform - it didn't happen by accident.

Understanding how the YouTube algorithms works, what content to create, and how to optimize that content while growing your community takes time, patience, and skill but if you make a start now, using the resources provided 

, you’ll be going in the right direction.

#3 Give Your TikTok Fans a Reason to Follow You to YouTube (and Ask Them To!)

This may be the most obvious tip in the world but if you have a YouTube channel, 

! Fans can’t follow you if they don’t know where else you live on the Internet.

OK, now that’s out of the way, think about how you can encourage your TikTok audience over to YouTube. You can always ask them of course, that never harms. But also think strategically about why they should follow you and offer up that incentive. YouTube allows you to upload videos that are 15 minutes long (longer if you are a verified channel) so post teasers on TikTok for that extended content.

Give your followers a taste of what to expect on YouTube and be consistent about it so it becomes part of your publishing strategy. It’s best practice for any creator to “

” so you get the maximum bang for your buck.

Thank you for reading our tips. Now please enjoy the best video that has ever been uploaded to TikTok. You're welcome:

 then make sure to download vidIQ. Join over 1 million other users and use vidIQ to help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

Are you building a fanbase on TikTok but want them to follow you to YouTube? Take a look at our tips for migrating your audience.

You've done all the hard work. You've shot your video. You've edited it. You've created a great thumbnail. You've uploaded it, and given it an amazing title. So, you just waiting for those views, right? Wrong. The work doesn't stop at the upload. Let's find out why on this episode of TubeTalk.

A common mistake I see with a lot of YouTubers is that they think that the work is done the second the video is made live, then they sit back waiting for those views. Well, that's not necessarily the case. My guest this week is Antony Ambriz, who is a YouTube growth and content strategist, who has built, managed, and grown multiple YouTube channels for influencers, entrepreneurs, and companies. He’s generated over a billion views and millions of dollars in sales for his clients all through YouTube. In this podcast you will learn:

How to use your videos for mailing list generation

How to provide extra value to your email list subscribers

How to collaborate with your viewers via mailing lists

Why Facebook Groups are so valuable for video creators

How to Build Your YouTube Audience on Other Platforms: Full Transcript

Liron Segev: Anthony, thank you for making the time to be with us.

Anthony Ambriz: Oh, I'm excited to be here.

Liron Segev:	This is going to be a very special episode because, well, clearly you've worked something out on YouTube, which is one thing we all want to know how to do. How do I make my channel pop? Where do we begin?

Anthony Ambriz: First thing's first, I would say once you have your content, you have your voice down, you're working on it, you've got that part done, then your optimization is key. You've done everything you can do to really get out there on YouTube and get the exposure that YouTube wants to give you. After that, you sort of have to go outside of YouTube.

Liron Segev:	We're basically assuming at this stage that you know about thumbnails, you know about titles, you know about descriptions. You've done everything you can to optimize yourself on YouTube. Are you saying the work is not done at this stage?

Anthony Ambriz:	Yes, I'm definitely saying that because oftentimes what I see is everyone's putting all their blood, sweat and tears into producing this amazing video. They put it out there. It's optimized. It has the right keywords, everything, the beautiful thumbnail, and then they just sit. They just put it out there and they just sit back and try to rake in the views, but then that's it. There's so much more to do afterwards.

Liron Segev:	Okay. Well, you've opened up this door. Guess what? We're going through this. Okay. Let's start. I've done my thing, where do I begin off YouTube platform?

Anthony Ambriz: The first thing I would say is that the biggest kind of distribution strategies that creators need to focus on is creating that email list.

Anthony Ambriz:	Your channel contains a lot of content. If you were to create a guide of ‘here's my favorite tech’, ‘my top 10 choices for Father's Day’ or for whatever holiday we're going into, for Christmas, you just create this list and you say, "Here's my list. I want to give it to you for free after watching the video," right? You sort of want to entice them at the beginning of the video with "I'm going to go over this tech, but the end, I have something special for you."

Right there you've given the viewer a promise to wait out until the end. They're more geared to watching your whole video for the big reveal. The big reveal is that you have a list that they can download, a guide, a checklist, whatever it is, and then they just have to opt in with their email and then you give them the guide.

Now, I know this might sound complicated because now we're dealing with like landing pages and opt in forms and all those things, but it could be easily set up. Even the guide itself, like if somebody's using a Mac, they can use Pages or Keynotes or if they're using a PC, use PowerPoint or Word, and it's just creating something really simple, export it as a PDF, upload it to something like Google Drive or Dropbox, and then go into a platform like MailChimp.

MailChimp lets you set up landing pages and then set up your hosting for your emails and all that stuff. Then you just set up that link, people put in their email, and then you can send them the guide that they wanted to download and go from there.

Liron Segev:	The steps are not so complicated once you break it down. We have a link in the description. You can call it out in your video. You take them to what you refer to as a landing page, which essentially is just a one pager saying, "Hey, I'd love to send you this guide. I need your email address so I know where to send it to." That's kind of the definition of the landing page. Of course, you can get more complicated as you grow by having pixels and remarketing techniques, but that's a conversation for another time. Let's start with the basics. Now I'm asking for an email address. Behind that you run MailChimp.

MailChimp gets the email address, then sends them the guide. Everybody's happy. Now MailChimp has sent out this email. It's got the attached PDF and the link to download. What do I do now that I've kind of gathered these email addresses?

Anthony Ambriz: Now it's just sending out a welcome email to let them know that they're now part of this newsletter of sorts, and then provide value right off the bat. Give them something else after that. Share with them another really helpful tip that they can use. Then after that, you start to get into this flow of once a week when you have content. Let's say you're doing just one video a week and once a week you share that video with them as soon as you publish it. Right away you have like a locked-in audience from your email subscribers that know you have a new video out on your YouTube channel, and so then they just start to watch it.

You already brought in an audience to YouTube. If we're getting really complicated or very intense here, now you're starting the session watch time off of your video on your channel because you've led them from an email, which then looks good for you.

Liron Segev:	I love that. Essentially, you're in charge of your own notifications if you think about it. We know notifications are a bit weird or wonderful to say the least at the moment, but this way I get to push a button. I get to notify my audience. This is absolutely superb. Then just as a pro tip here, what do you think of an idea of having maybe an unlisted video that's not available to the public, but as your first welcome email, maybe it's an additional three tips that the general public doesn't get to share?

Anthony Ambriz:	Oh, yeah. I think that would be wonderful. Everyone wants to feel like they're in the VIP section. That exclusivity and treating your viewer like that, I think that's fantastic.

Liron Segev:	All right. I'm building my email list. I'm in charge of my own notifications. Of course, you’ve got to comply with the whole opt out. You want to play fair because it's your brand at the end of the day. It's your name on these things. You do all of that. Does MailChimp handle your unsubscribe notices?

Anthony Ambriz:	Yes. They'll put all the legalities in and handle for people to opt out and do all those things, so you don't have to worry too much about that.

Liron Segev:	Okay, fantastic. I've now sent them a notification every time I put a video out. Maybe if I put out three or four times a week a video, do you think maybe one email as a digest will be good enough at the end of the week or should I give them one email per video that goes out?

Anthony Ambriz:	I would say doing a digest is a lot better, but having it highlight maybe your best video, the one that you really want people to pay attention to, and then just making a little note of like there's other videos that they can watch as well.

Liron Segev:	What else do we do with this mailing list?

Anthony Ambriz:	I mean in the end, that's up to you what you want to do with that. I think one of the biggest ones that I like to do with an email list, besides offering courses and things of that nature, is promote upcoming videos. Let's say you want to do a big premiere for one of your videos, right? You're getting that setup, or you want to go live on your channel. When you go live on your channel, that's only going out to your subscribers on YouTube. You can now use this email list as a way to do a live launch. You set it up where you send out an email and you say "Hey, in a week I'm about to go live at this date. I'm going to do a really cool video."

This is where you might run into sending out a couple of emails to do this because you want to keep reminding people that you're going to go live on YouTube. You do an email campaign, and set it up to go out a number of times. You can do five emails. You can do three emails. I usually say if you're just starting out for the first time, maybe just do three emails. One at the very beginning to announce it, one the day before, and one the day of.

All these emails are doing is just announcing you're about to go live and share a really awesome training or an awesome unboxing or whatever type of content you're doing.

Liron Segev:	Could you involve the community at this stage? Like maybe ask for any questions and maybe kind of feature some of these questions on your channel?

Anthony Ambriz:	Oh, definitely, yeah. I think one big factor about going live is that you want to involve the community and saying "I'm going to answer the questions that you ask on this live stream. I have this topic I want to address, but at the same time, we're going to have a section for Q and A. We're just going to have a party. It's going to be fun." If you want to go a little above and beyond, you can do like a giveaway on that live stream, whether it be a discount code to something. If you have merch, giving away some of your merch.

Liron Segev:	Okay, perfect. Even if you don't go live, because a lot of people are still scared of doing that live stream, maybe use this as a way to gather questions from your audience so that you can feature them in a video. Not live video, but you can say, "Hey, so-and-so asked this question, which is a great question. Let me address it," and make maybe a ask me anything kind of video. But again, it's about making your community feel special and in the VIP section.

Anthony Ambriz:	One thing I would say is often times when creators are thinking about collaborating, you can collaborate with your viewers. That is a good example of a way to collaborate with your viewers there. They're the ones offering you content to share in your videos.

Liron Segev:	Okay. A superb approach, collaborate with your viewers. That is beautiful because normally we think collab means others creators. That's kind of the first thing that comes to mind, but people don't think that your viewer is actually a great, great source of information. They're your fans and they're the ones going to keep coming back again and again, especially if you feature them. That is just hot nuggets right there. Love it. Anything else on the email list or we're moving on to tip number two?

Anthony Ambriz: The second one I would say is Facebook Groups. Now, I'm sure a lot of you out there are probably members of Facebook Groups. I think Facebook brought out a stat saying that a billion people a month are active in Facebook Groups. That's one of their biggest things. Facebook Groups are just a fantastic way to get your viewers to really form that community and really build it around the topic that you all love or you could build it around your own personality, right? Your own brand.

Liron Segev:	Okay. Let's unpack that a little bit. Are you saying start your own Facebook Group or you saying join Facebook Groups and have discussions there?

Your work as a YouTuber isn't finished just because you've uploaded that video. Find out how to build your audience on other platforms on this week's episode of TubeTalk.

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