Ask any YouTuber and they will tell you that generating significant views and subscribers isn't easy. But with the right strategy and tools, any video creator can build an engaged subscriber base when they understand what those subscribers want to watch.

Appealing to an audience to watch content you are passionate about making is just the first step, you need to know how to reach them and get your videos discovered. Our guides to how to guide more views on YouTube will give you the best tips to succeed on the platform.

How To Get More Views on YouTube

Do you want to make money on YouTube? Millions of creators are earning a very good living from the platform by uploading content that drives huge views and engagements. Whether that income is from advertising revenue, merch sales, or brand deals, we keep you updated with best practises and ideas.

How To Make Money on YouTube

Do you know how to do keyword research so you understand what videos people are actually searching for on YouTube? Do you know how to create a custom YouTube thumbnail? Do you know how to create a Playlist on YouTube?

vidIQ has a ton of tips that will help every creator maximise their video content. We publish content every week to keep you up to date with all the best practices.

YouTube Tips & Tricks

If you’ve put off creating your own YouTube channel because you’re overwhelmed with the choices you need to make or are panicking because you feel you lack the right skills to succeed, worry no more and welcome to the only resource you’ll need to fulfill your video creator dreams.

If this is your first time here, we have a 

 that aims to educate you on your YouTube journey. And if it is your plan to grow your channel, make sure to subscribe to our YouTube channel, and click on our notification bell so you don't miss any of our latest tips, tricks, advice, and news.

How to Start Your YouTube Channel: 10 Top Tips

We promised 20 tips to kickstart your YouTube channel, so let's start delivering on that promise with 10 tips in this post and 10 tips in the 

. All the tips are covered in this video too:

So amazingly, there are still some people out there who are thinking of starting a YouTube channel and have been for months, possibly even years. My advice to you is, ready or not, start now. And I'm not telling you this as a New Year's resolution. Every moment you hesitate or procrastinate, there are thousands of video creators starting their YouTube channel today, and gobbling up all your potential audience. You don't want that.

Feel the fear, do it anyway. Start, press record. Record whatever you want today. It doesn't matter if it doesn't end up on YouTube. You need to gain experience in getting in front of the camera, getting behind the camera, using your editing program. You need to start creating content to find out whether or not you enjoy making videos before you know whether or not you enjoy being a YouTuber.

Tip #2 Learn How YouTube Works, No Seriously:

The chances are, that the first video you make is going to absolutely suck. Fantastic, you've made a video. You've made the first step, and in six months’ time, you'll look back at that first video and think yeah, that really was terrible, but you've gotta start the journey somewhere. And with that, you've gotta start your YouTube channel somewhere as well, even if you're not ready. Create a YouTube account, upload a video to YouTube. You don't have to publish it, that's the important thing.

You need to gain experience going through the workflow of uploading videos. The last thing you want is having a brilliant video ready to upload, but you don't know how the YouTube system works. Again, experience is going to trump any advice any of us can give you, so record a video, upload it to YouTube. You don't have to publish it.

Tip #3 Develop a Strategy you Will Actually Follow:

While getting some practical experience behind you is obviously a good thing, you also want some form of strategy. So, answer these questions:

What do you want your channel to achieve on YouTube

, and when you're answering this, try and answer it from a viewer's perspective, not your perspective. So I don't want to hear about hitting 10,000 subscribers, a million views, or whatever. If your viewers know that you're in it for your own self-gain, they will see through it and immediately switch off. Viewers want to know what they can gain from the content, and you want to sell that as much as possible in your videos.

 Again, try and be as specific as possible. What age range? What gender, if you are going to a particular gender? What type of demographic? What are they interested in? You need to know who's going to watch your content.

 There are millions of gaming channels out there, hundreds of thousands of Fortnite channels out there. How are you going to distinguish your content from everybody else who's already on YouTube making content? You need to disrupt the status quo, not join it, because you'll never be seen.

how are you going to deliver this content?

 Is it going to be every day, once a week, at a particular time of the day? Think about when your audience is most likely to watch YouTube, and how much YouTube they can watch per week, and then tailor your content to those watching habits, and think about whether you're going to do video on demand, live streams, what's going to be best for you and your audience?

Tip #4 Find Your Niche and Build the Hell Out of It:

live streams, you'll know this one off by heart. Niche down. Let me give you a quick example. What's your channel about? If you're giving an answer such as, "My channel's about beauty, and it's about travel, "and it's about vlogging," then it's about too many things. 

. It should be about one specific topic, when you start your channel, because you need to appeal to a very specific audience.

Once you've grown your channel, and you've got millions of subscribers who fall in love with you, you can take them on a journey wherever you want, but to begin with, the audience is only interested in the content. They have no investment in you. Try and remember that. It's a cruel lesson to understand, but it will help you when you first start out on YouTube.

Once you've thought about and answered all of these questions, I want you to wrap it all up in a nice little present, called your value proposition. This is your elevator pitch. Try and tell your audience who you are, and why they should watch you, in around about six words.

. It tells you the who, YouTubers, video creators, and why they should watch, because they will learn how to grow their channels. But we've managed to do that in four words. Now it's your turn.

Tip #6 Invest in the Right Audio Equipment:

If you've just started out on YouTube, and you're wondering what your first tech upgrade should be, it is 100% audio, and here's why. Bad audio is so much more distracting than bad video, and everybody hates onboard microphones. 

So if you can, get yourself a dedicated microphone for your camera,

 and if you're recording from a computer, you can't go far wrong with a Blue Yeti.

Tip #7 Create a Formula with Template Videos:

Videos need structure, so when you make your next video, try to think of how you will develop a show formula, that you can use as a template for your future videos. Remember at the beginning of this video, I literally gave you a hook. An introduction, a teaser to what's going to be going on for the rest of this video. Then we have the branded intro, followed by an introduction to who we are for new viewers, a call to action to subscribe to our channel, and then we jumped into the meat of the content where we are right now, and at the end of this video, you'll see how we round this all up.

Your show formula will take time to structure, and it will evolve over the course of your YouTube journey. Try and keep an eye out for this when you watch your favorite YouTubers. As rough and as random as they might appear, there is always structure and story behind each video, and that's why you watch them.

Some people love analytics, others hate them, but there are a couple that are crucial to keep an eye on, whether or not you want to look at that analytics. The first is 

This represents how enticing your titles are, and how clickable your thumbnails are. Check the click-through rate for your channel as a whole, and on individual videos as you test. I'm not going to give you all of the same target to reach. Check what your current click-through rate is, and whether it's two, four, six, or eight percent. I want you to try and improve that by two to three percent this year. It will bring in so many more views.

The other metric, as it always has been, is 

. Generally speaking, the more watch time you get, the more YouTube is going to promote your content. But if you make shorter videos, that doesn't necessarily mean you must make longer videos, because your audience might not react very well to those longer videos.

What I will say is maximize the value of your watch time in the videos that you have. That's by looking at relative audience retention. How does your video stack up to similar videos, in terms of whether people are still watching or not, and try and improve the relative audience retention. Having said that, if your average view duration is 60, 70, 80%, you're doing really well, and it gives you a license to try testing longer videos.

Verify your YouTube account. That will give you access to the most important tool on YouTube, which is custom thumbnails. We've got a video here on how to do it.

Tip #10 Create an Engaging, Interesting Channel Banner:

If I see another generic cityscape, or rolling hills in the channel banner when we do channel audits, I'm going to rip out my hair.

10 more tips or creating and growing your YouTube channel

If you want to take your YouTube channel to the next level and 

 then make sure to download vidIQ. Join over 1 million other users and use vidIQ to help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

Members of the vidIQ family that have upgraded to our Boost and Pro packages get immediate access to the Academy 

 so you can kickstart your YouTube success today! Access to the exclusive vidIQ academy will give you a huge advantage over your competitors from the get-go. 

Kick off your YouTube dreams with the tools you need to launch YOUR channel. We've got the top tips just for you!

How to Start a YouTube Channel: 10 Brilliant Tips

When you created your YouTube channel, you probably had an idea of what your videos would be about. Whether you wanted to create Fortnite gaming tutorials, comedic sketches, or hours upon hours of pranks, you at least had 

But here’s a question worth asking yourself: 

Does your audience know what your channel is about? 

It almost seems silly to ask, especially if you’ve been pumping out very specific content. Nonetheless, it’s worth answering to make sure you’re on the right track. For example, if you think your channel is about one topic while your audience thinks it’s about something totally different, that tiny misconception could block your channel’s growth.

Fortunately, a new panel within the YouTube Studio can help. To see if you and your audience are on the same page about the content you create, just keep reading.

YouTube’s ‘Audience Watched’ Panel Is a Data Goldmine

Most likely, your audience watches a wide variety of YouTube videos within your niche. To get a glimpse of what that content is - and whether that proves you have a clear, concise channel by comparison - make your way to YouTube’s new audience panel:

From most YouTube desktop screens, click your profile image in the top right corner and go to the YouTube Studio.

You should arrive at the main analytics screen. In the uppermost menu, click on the ‘Audience’ tab.

About a third of the way down the screen, probably on the right side, you’ll see a panel called ‘Other videos your audience watched’.

You’ll know you’ve reached the panel when you see something that looks like this:

Or, if you need some extra guidance and would rather hear and see the instructions in real-time, watch our video tutorial:

Not Seeing Any Audience Data? Here’s Why

While some of you may see the ‘audience watched’ panel above, a lot of you might not because of a lack of data.

There are a few reasons why no data is appearing in this panel. It might be because you're violating YouTube’s Community Guidelines or your content is made for kids, which means YouTube won’t collect any audience information. But most likely, it’s because you don't have enough data on your YouTube channel.

To get a more scientific reason for this issue, we went to our beloved vidIQ community to see what their ‘audience watched’ panels look like. 

After creating a poll on our Community Tab, we discovered that 13% of creators in our community found the panel and could see some data. Unfortunately, another 18% could see the panel but no data. And much worse, 14% said they couldn't see the panel at all. The remaining 55% chose a throwaway option, which said, "I’m going to vote here to spoil your data." I guess we walked right into that one, but still, it kind of hurt. We laughed it off in the end. Sort of.

This poll tells us less than half of our typical vidIQ audience is able to see this panel (with data). Our typical audience includes channels under 1,000 subscribers, less than 4,000 hours of Watch Time, and any channel working toward YouTube monetization. 

So that could be a reason some channels (or yours) have zero data. You might need to increase your channel’s Watch Time so YouTube has enough data to work with.

If You Have Zero Audience Watched Data, Use This vidIQ Tool Instead

If you aren't getting any data from the ‘audience watched’ panel, vidIQ has an alternative. As long as you have vidIQ installed, follow this path to get the data you need:

In your YouTube Studio homepage, go to the left menu and click ‘Channel Audit’.

On the next screen, you should see a huge report card on your channel. Scroll down, look to the right, and find a section called ‘Top Suggested’:

Free users can see this section, but paid users can click on it and get a full list of videos. This is essentially what YouTube’s ‘audience watched’ tool would have shown you.

How to Use the 'Other Videos Your Audience Watched' Panel

OK, back to the YouTube audience tool itself. This panel shows you what your audience watched on YouTube over the last seven days. At the time of writing, it shows you 15 videos split into three pages, and you can click on either the video title or the channel’s name to view the content. These videos aren’t sorted by age, the number of views, or channel size, but it’s worth looking through all of them if you can.

Now, here comes the real question: Why is this so important? The basic premise is that the content your audience watches on other channels should be the content they enjoy watching on your channel. That’s how YouTube encourages you to use this tool. You can use it to find new video topics, title and thumbnail ideas, and collaboration opportunities.

And here’s the most important thing to know: 

No matter what you, the creator, think your channel is about, your audience thinks it’s about the topic in your 'audience watched' panel.

How to Research ‘Audience Watched’ YouTube Data

OK, let’s do an experiment using the vidIQ channel. In our ‘audience watched' panel, we should see a list of videos that reflect our target audience.

How to Get Your First 1,000 Subscribers on YouTube in 2020

How to Stop Haters, Trolls, and Spammers on YouTube

How to Color Grade in Adobe Premiere Pro for Beginners

How to Get 100 Subscribers on YouTube Every Day

Dream & MrBeast Gaming Speedrunning 10 Million Subscribers Live 

It's great to see our friends at Think Media on the list. And YouTube is right on the money with a video about how to get your first 1,000 subscribers in 2020. That's the type of content we make, no doubt. 

Nick Nimmin is also on the list with a video about haters, trolls, and spammers. We recently did a video on 

Interestingly, there’s a video about color grading in Adobe Premiere Pro, a video editor. That's something we don't cover on the vidIQ channel, so YouTube doesn't always get it right when it comes to mixed audiences. And finally, another video we're happy to be connected with is fourth on the list: How to get 100 subscribers on YouTube.

But the next two are subscriber battles, which is cause for concern. We’ve tested the topic on the vidIQ channel with great success, gaining tons of subscribers from each video. However, they aren't necessarily what we cover every single day. Instead, we're about YouTube education and growth.

If YouTube suggests this content to our audience, they may be left a little disappointed. Everything else on the list looks pretty good, though. If anything, this panel confirms we should do more videos about how to get a certain number of subscribers, how to grow your channel, how to get 100 subscribers every day, and how to get more views.

Can you see the value of this panel and its data? We've been able to learn so much about our YouTube channel in two minutes.

How to Track YouTube Channels That Share Your Audience

With the new ‘audience watched’ panel, YouTube empowers creators to research the targeted and mixed audiences on their channel. But, guess what? vidIQ has a tool to help you track the audiences you share with other creators.

As mentioned earlier, you can click on any of the videos in this audience watch panel to jump straight to the watch page for that video. Well, you can also do this from our channel audit tool. Once you’re on the watch page, next to the likes and dislikes, you'll see a vidIQ button that looks like this:

Next, click the button to reveal an ‘Add competitor’ menu option. Once you select that, you can add the channel of the video you’re currently watching to your competitor list. That allows you to track their most successful videos via views per hour.

If you share an audience as YouTube already suggests, it's likely you can make similar content. It's more likely to be suggested by YouTube and most importantly, watched and enjoyed by more viewers within that audience.

So, what does your audience think your YouTube channel is about? If you’re not sure, all you have to do is follow the data.

If you're new to vidIQ, our creator-obsessed goal is to educate you on your YouTube journey. We help you 

 and create an outstanding career on YouTube, one you can be proud of. For competitor research tools, video analysis, and helpful channel audits, 

And if you’re really serious about growing your YouTube views and subscribers, sign up for exclusive access to the 

 and learn how to launch a successful YouTube Channel in just 30 days.

YouTube recently released a new audience data tool. If you’re not sure who your audience is or how they behave, let’s explore all the ways it could get you more views.

How to Get More Views from YouTube’s Audience Data Tool

Phone numbers, passers-by, and license plate numbers are common things that often end up in YouTube video footage. But according to YouTube’s 

, certain types of sensitive information - even if recorded by mistake - are never OK to post on the platform.

If you need a reliable way to clear your video of anything that really shouldn't be there, YouTube is on top of the problem. 

To reduce the risk of identity theft and violation, the platform has created a tool for blurring objects and faces in creators’ videos. 

Best of all, the tool is free to use and easy to find in the YouTube Studio.

If you haven’t tried YouTube’s blur feature just yet, here’s everything you need to know to get started.

In the top right corner of YouTube, click on your profile icon and go to the YouTube Studio.

’. This will show you all of the uploaded content on your channel.

Mouse over the video you want to edit, then click the pencil icon to jump into that video.

The next thing you’ll see is a page titled ‘

’. On this screen, find the left navigation menu and click ‘

When the next page loads, you’ll see a video timeline. Go directly below this editor and click the link that says ‘

’. You should see two menu options appear, one to create a face blur and another for custom blurring.

For real-time guidance, watch our video tutorial on how to find this section of the YouTube Studio.

If you want to blur anything other than a face, your best option is to use YouTube’s custom blur tool. This feature allows you to place circular or rectangular blurs over different objects in a video.

A few weeks ago, we used the custom blur tool to hide an object in a vidIQ video. Rob, our YouTuber-in-residence recorded himself waving a red ‘subscribe’ button, and we were able to make it disappear - even with all those jerky movements.

This worked because YouTube lets you track the objects you’ve chosen to blur. All you have to do is find the Blur Behavior section on the video editor page and select ‘

’. If you don’t need to blur a moving object, select ‘

’ to keep everything in place. You can see both options in the screenshot below:

Once you make your selection, you can also reposition or resize your blur shape. To make Rob’s subscribe button disappear, we dragged a corner of the blur box, which is shown in the screenshot above, until it was big enough to hide everything underneath it.

Lastly, you can determine when a blur appears in your video. To do this, go to the video timeline and drag the marker to any point. Then navigate upward and use the time indexes to define the duration of your blur, as shown below:

The first time you try to blur a face, YouTube’s editor will spend a couple of minutes detecting all the faces in your video. When it does, you can easily select the ones you want to blur, as shown below:

Luckily, that’s the only piece of new information when it comes to blurring a face. If you want to reposition the blur, track it to a moving face, or make it appear at a certain timestamp, you can repeat the steps we’ve already outlined in the custom blur section.

As you experiment with these blur tools, you may notice that they sometimes behave strangely. That doesn't take away from their helpfulness or convenience, but these small hiccups are good to know about:

The tracking feature doesn't look perfect when you're editing, but it improves a lot when the video is fully processed.

It can take a few hours for edits to stick. In the meantime, viewers will be able to see the original, unblurred video, if it's public.

Sometimes the tool leaves faces unblurred for a fraction of a second, which can be frustrating.

We also noticed an odd error while editing blur timestamps. The message ‘Blur region must contain at least one checkpoint’ kept appearing in the editor. We’re not sure what that’s about, but we fixed it by starting over until the error disappeared.

As helpful as YouTube’s blur tool can be, most creators probably use off-platform software to blur faces and objects. Of course, not every video editor has that kind of technology. And to be fair, YouTube does a good job of blurring and tracking objects with its free tool.

However, if the tool doesn’t perform as promised, go back a few steps to catch the root of the problem. As frustrating as that sounds, it’s a better alternative than exposing someone’s identity or information (or your own) without permission.

Want To Learn More YouTube Tips and Tricks?

Have you ever needed to blur a face or a logo in one of your YouTube videos? Here's a quick and easy guide on how to do just that in YouTube Studio

How to Blur Anything You Need to in Your YouTube Video

Have you ever wondered what happens to the analytics on your video in its first 12 hours on YouTube? Well, wonder no more! To understand certain traffic source trends, we recorded a video timelapse to see exactly what happens. If you have the time, watch the below YouTube Short a couple of times to catch all the percentages and traffic sources:

Did you see anything interesting? Here are three things we noticed:

In the first few hours, notifications from your subscribers are king

. They made up 60% of our initial views, so be sure to make content your audience wants to watch.

After your video gets those early notification views, another traffic source comes into play: 

 An increase here means YouTube is testing your content in a more random fashion to see if people like it.

If a video is successful as browseable content, YouTube might start promoting it as 

vidIQ is a YouTube education channel, so we aim to create informative, searchable content. Within 12 hours, the video we studied for this timelapse was already being 

 - and that’s exactly how we planned it!

You can do the same thing. Keep reading our posts about how to succeed on YouTube and you’ll be one step closer to making it happen.

Join over 1 million other users and use vidIQ to help you research YouTube, analyze videos, audit your own channel, and take actionable steps today.

. Learn how to launch a successful YouTube Channel in just 30 days.

Do you know what actually happens in the 12 hours after you publish to YouTube? We recorded the live analytics of a video to discover three keys to snagging more views.

What Happens When You Publish a YouTube Video? [Timelapse]

How to get, and how to use, royalty free music is a huge topic (which we'll be covering more of in the future) but for this post, we'll focus on the resource that YouTube itself offers its own creators. What's so great about that? Well:

Royalty free (AKA copyright free) music means that no other person or legal entity owns the rights to that musical composition, and therefore and no royalties are due or must be paid.

So, YouTube creators can use it for their content without fear of attracting a copyright strike or a takedown request. Neither of which you want. So, let's run through our quick guide to YouTube's royalty-free Audio Library to help you add some sparkle to your content.

How to Access Royalty Free Music from YouTube's Audio Library

From any YouTube desktop screen, click your profile image in the top right-hand corner and click on YouTube Studio.

On the left-hand menu, you’ll find a link to an Audio Library you can access

If you want to hear a sample of a track, just click the play button so you can listen and decide if it’s right for you. When you find the right track for you, just click on the download button:

If you want to go hunting for a specific music track, you have four columns that are sortable:

'Genre' and 'Mood' aren't sortable, but they do act as automatic filters. For example, if you mouse over 'Mood' and click the filter button, the Audio Library will now only show you the type of music you want to select from.

The terms and conditions of using music directly from this source are pretty straightforward. As a creator, you are allowed to use any of these tracks and still monetize your videos without fear of a copyright claim. Just make sure you don't distribute the music yourself, or use it in any illegal content.

When it comes to finding and using 100% royalty free music, we always recommend using YouTube's own Audio Library. That way, any music you use from the library is 100% guaranteed to work on your YouTube videos 

Watch our handy guide to royalty free music from YouTube here:

Of course, there are many free, royalty-free services that offer you music off of the YouTube platform. But, just as a word of warning, you use those services at your own risk. 

 offer their music royalty-free, but then change their mind in the future, and there's nothing stopping them from then copyright claiming your content. 

Yes, that is a really sneaky thing to do, and it's not common, but when you get music from outside of the YouTube Audio Library, you're just opening yourself up to that potential danger. 

By the way, did you notice the link to Audio Classic Library remains active (at least for now)?

If you use any audio from this library it will come with an extra setting - Attribution. 

If you use some of the music in this section, you must include particular attribution text in your video description. The new Studio Audio Library does have this filter setting, but I haven't seen any music yet that requires attribution. 

Also, sound effects haven't yet been implemented in the new studio. So you will still have to jump to the Classic Studio section to get to them.

 then make sure to download vidIQ. Join over 1 million other users and use vidIQ to help you research YouTube, analyze videos, audit your own channel, and take actionable steps to succeed. 

 and learn how to launch a successful YouTube Channel.

YouTube offers creators free access to royalty free music for their own video content - without the risk of attracting any copyright claims. Find out how.

How to Get Royalty Free Music For Your YouTube Videos

At vidIQ, we get asked the same question from new creators all the time: 

How can I get more views and grow my channel? YouTube is so competitive!

You probably weren’t expecting this answer, but we’ve got to say it: 

YouTube Shorts may be the key to getting discovered on the platform.

If you’re unfamiliar with the new feature, it’s basically YouTube’s way of entering the short video universe. The platform has created an in-app Shorts camera, where creators can record and upload short, vertical videos.

You can access this feature right now if you live in India, as that’s where YouTube is testing the Shorts camera. For everyone else, posting a general YouTube Short requires three simple steps:

Record a vertical video under 60 seconds.

Add the hashtag #Shorts to your video’s description or title.

Plenty of YouTubers have already published these micro-videos, and we’ve noticed a 

. A common scenario is witnessing a previously stagnant video skyrocket to hundreds of views - a strong sign that YouTube is featuring it on the new 

. If you want to see what such a feat looks like, watch our latest video about YouTube Shorts:

Now that you have some background knowledge, it’s time to dig deeper. More views are what YouTube dreams are made of, so here’s how to get them with YouTube Shorts.

Small Channels Are Getting More Views With YouTube Shorts

As a creator, it’s important to boldly test new strategies on your channel. After all, you never know what positive discoveries you could make - whether that’s a gateway to more views, subscribers, or both.

 is a good example of this. A few weeks ago, this was just another small gaming channel struggling to gain traction with long-form videos. That partially ended when they decided to test YouTube's short video format and earned thousands of views in the process. The screenshot below shows a bunch of successful videos highlighted in red, plus the low-performing ones this channel was previously uploading.

Of course, this isn’t all good news for 

. Unfortunately, they tried posting another short video that didn't perform as well as the others. After that, the channel returned to posting long-form content with equally disappointing results, but hey - that comes with the territory of testing new features.

 was definitely getting more views from YouTube Shorts, if only for a brief moment.

 had a similar experience. This channel reached out to us on Twitter and said that after creating a new YouTube channel and uploading a short video, hundreds of views rolled in, as shown below.

If you've ever started a YouTube channel from scratch, you know how difficult it is to get a mere 100 views on your first video. We checked GamingDestiny’s main channel, and again, there was more evidence of short, vertical videos outperforming other content.

We received another success story from Adrienne Smith, who shared her YouTube Shorts experience in our Facebook group. Apparently, one of her Shorts with little to no traction suddenly gained more views on YouTube. You can read her testimonial below:

This is great news, but seriously: How often does that happen to anyone? Is it just another coincidence?

Are you a smaller YouTuber looking for your first big break? If so, give YouTube Shorts a try. Some creators are getting thousands, of views from testing the feature.

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